Marketing and women: facts about moms online
6 Mar
Moms trust the opinions of other moms, and they rely on each other online for information, product reviews and more! Here are some facts you may not know about moms online:
- There are 35.3 million moms online with children under the age of 18 — a number projected to reach 36.9 million by 2012. There are only about 40 million moms, total, with children that age, across the U.S.
- Of the 36.2 million women actively participating in the blogosphere weekly as either publishers or readers, 46% — or just over 16.5 million — have children at home.
- 67% of moms online look for help making a purchasing decision.
- 78% of moms who blog review products.
- Moms spend more time online than watching TV.
- Newspaper circulation has dropped at least 30% since 1985 — and that’s a figure from well before the latest developments: Last month, The Rocky Mountain News published its last issue, while the Philadelphia Inquirer and the Philadelphia Daily News filed for bankruptcy.
- Only 27% of young women read a daily newspaper.
Read more about moms online here
