Tag Archives: social media

Social media is a sociological phenomenon

29 Apr

Social media has led to “social sharing,” the broadcasting of our thoughts and activities. It’s not a fad. It’s a sociological phenomenon, accelerating at light speed. (quote from the Harvard Business Review)
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Engaging Social Media Conversations on Twitter

20 Jul

twitter marekting conversations small business Engaging Social Media Conversations on Twitter

This is an example of getting involved and using social media to engage conversation! I was referring to a Forrester blog post (called “Who Should Lead the Customer Social Media Interaction?” written by Dr. Natalie Petouhoff). I think this article neglects to consider small business owners. At the end of her post, I submitted comments and I was happy to see that not only did the author respond, but someone from Twitter (see thread below) commented publicly on the conversation and asked to speak further with me on this topic. (The Tweeter is Frank Eliason, Director of Digital Care for Comcast.)

Summary of what happened:

1) I posted my thoughts on a blog post by Forrester talking about who should lead social media interaction.

2) I almost immediately heard back from the author of the post and someone on Twitter (who isn’t following 720MEDIA) but noticed by response on the blog post. The way we interacted was through Twitter.

3) I used Twitter to send Frank our “Contact Us” page, so he can send me his email address privately (we can’t send direct messages to each other since we’re not following one another)

What we’re tweeting about right now…

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