TAA DIXON

“Our experiences online have changed our expectations of the way things work offline.” – Jennifer Bove, founder and principal at Kicker Studio in San Francisco

Here is a summary of the key issues to keep in mind when thinking about the services we design:

1. Immediacy
2. Co-creation
3. Voice
4. Expertise
5. Customization

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“You have to figure out what you feel comfortable doing without going beyond your core values. That’s the most important thing. You have to understand where you come from and who you are.” - Tiger Woods on Twitter, Facebook and marketing. Read full story here: http://bit.ly/lmIVa