TAA DIXON

According to a recent poll (of social network users between 18-24), here are the top five reasons for joining a brand or fan group on Facebook:

- get news or product updates (67 percent)

- view promotions (64 percent)

- view or download music or videos (41 percent)

- submit opinions (36 percent)

- connect with other customers (33 percent)

And while 84 percent see ads on social networks, a whopping 74 percent say they click infrequently and 36 percent say they don’t click on ads at all.

Click here to read full Facebook story

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Have you tried advertising via a Facebook Page yet? What results have you had?

I am fascinated by what is possible for your business via Facebook. I have multiple accounts for business pages and also use it regularly to keep in touch with friends. With my personal and professional interaction increasing, I feel more balanced and in touch than ever. And our sales are increasing with more Facebook and Twitter use – so it’s great all around.

I’m excited about the “stream” home page changes that are coming to Facebook this week (March 11th). More “real-time” interaction is the trend, and I’m eager to see the new applications. According to Rob Hof @ Business Week:

“The redesign is interesting because now these pages will look more like typical profile pages, which is to say, they’ll change a lot more often, potentially getting people to visit more often. The pages also will now include status updates, the short messages that are the heart of Facebook’s social glue, giving brands ways to provide more regular and potentially more engaging communications with customers or fans. And content from the Pages will show up more often in the feeds of fans who friend them.”

With the new Pages, Mark Zuckerberg (Facebook’s CEO) says, “Now, once you have connections to all these people, you have ways to engage them.”

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Click here to read full story in Business Week

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