Getting Business Leads Using Twitter + Facebook

I used my 720MEDIA twitter account this morning to promote a client’s newsletter (inviting the community to attend a reception and artist’s talk at Cornerstone Arts Center next week). My intention was to promote a great art opening while showing the community that 720MEDIA offers great design. Here’s the Tweet:

Latest enewsletter promoting Colorado College IDEA Space at Cornerstone Arts Center http://tr.im/hSRL (I’ll be at the reception on April 3)

And to my surprise, within just 10 minutes of posting this, I heard from the Executive Director of a Colorado Springs nonprofit requesting a meeting next week to discuss our email marketing pricing and services. She is connected to me through Facebook (my tweets automatically post to FB), and although we haven’t yet met in person, we feel like we sort of know each other through status updates, friends of friends, etc.

I am excited to see that because of Twitter, a wide range of people are seeing what I’m at up to at 720MEDIA, and the new sales requests we’re getting are genuine leads that are turning into new accounts.

How are you using Twitter or Facebook to increase sales and engage your community?