Alumni Profile: Entrepreneur Taa Dixon, ‘94
1 Mar
By Leslie Weddell, Colorado College Bulletin
The entrepreneurial spirit developed early in Taa Dixon ‘94, who as a child constantly was undertaking projects ranging from baking cookies to ironing decals on clothing. Today Dixon is the president of 720MEDIA, a Colorado Springs-based company she co-founded with Kevin Vicroy in June 2000.
The company is a digital design and marketing firm that offers a variety of services, including web design, eNewsletters, virtual tours, graphic design, registering domain names, web hosting and maintenance, marketing, and interactive media presentations that combine text, graphics, audio, and visual elements.
The company’s name depicts who they are, Dixon says. “At our core, we like the holistic notion of seeing things from every angle – a sort of 360-degree by 360-degree digital bubble,” thus the 720. The “MEDIA” she says, “represents our ability to work in a wide variety of mediums – print, web, video, audio.” Joined together, they become 720MEDIA (which can be visited at www.720MEDIA.com).
Clients include individuals such as sports figures and celebrities, as well as commercial enterprises ranging from resorts, hotels, and golf courses to real estate companies and shopping malls to restaurants and small businesses.
Many people are intrigued by the company’s virtual tour technology. The company provides the filming and editing necessary, then puts the images on the web. For example, a real estate company may ask Dixon’s company to film a house, including scenic views from the patio or deck, to show potential buyers. A golf course may desire a virtual tour of its fairways and greens, or a mall may want to show potential renters which sites are available and where they are located in relation to other shops.
Dixon sees endless possibilities for the company, and says a top priority is managing growth while maintaining a high level of service. Since its inception in mid-2000, the company has grown from two employees to ten and more than tripled its office space.
Dixon, who already has experience developing programs for urban youth, hopes to eventually launch a “business boot camp,” aimed at showing young people the ropes of starting a business.
